New Women and Children’s Boutique, Mimi&Mo, to Open at

TF Cornerstone’s 4545 Center Boulevard

--Trendy, chic retail store on the Long Island City waterfront 
will also launch e-commerce website--

New York, NY: March __ 2014 – A new women and children’s boutique, Mimi&Mo, has signed a long-term, 1,239-square-foot lease on the ground floor of TF Cornerstone’s 4545 Center Boulevard, Long Island City’s largest luxury rental building that leased up in February. The chic retail store, designed by award-winning architecture and design firm Slade Architecture, will open on the waterfront thoroughfare in early April and has plans to launch an e-commerce website. 

Mimi&Mo’s collections include the latest in fashion as well as non-traditional items for women and children under the age of six. The store will carry popular specialty brands such as: Equipment, Smythe, Current Elliott, Frye and Small Frye, Happy Socks, Nununu, and Mini Rodini, among others.

“Our boutique will reflect the unique culture and fun spirit of the neighborhood with products that have been hand-selected for the stylish women and children of Long Island City,” said Founder and Owner of Mimi&Mo, Miriam Zeldovich, who is also an LIC resident and the Vice President of Planning for the United Legwear Company. “We look forward to serving the community and becoming a specialty destination for residents and visitors alike.”

“We have seen tremendous demand for retail among the young couples and families that have flocked to the waterfront,” said Sofia Estevez, Executive Vice President for TF Cornerstone. “Mimi&Mo will be the first clothing boutique to open on Center Boulevard and is great fit for the neighborhood. We anticipate that the store will serve even more women and children when our sixth and final luxury building, 4610 Center Boulevard, opens in Spring 2014.”

With an emphasis on customer service, Mimi&Mo will provide special orders and same-day delivery within the neighborhood. The boutique will also maintain wish lists that allow parents to pre-select products that others can purchase for birthdays and holidays.

“As a working mother, I know how difficult it is for parents to make time for shopping and to keep up with the latest in fashion,” said Zeldovich. “Our unique customer service options will provide both luxury and convenience for the neighborhood’s residents.”

Mimi&Mo’s location at 4545 Center Boulevard is conveniently a four-minute subway ride away from Midtown Manhattan and Brooklyn on the G and 7 trains, the East River Ferry and the Pulaski Bridge. LIC’s waterfront features acres of parkland, a library, public schools and stores including Sweetleaf Coffee and Tea, Shi Asian Restaurant, Blue Streak Wines, Food Cellar Market, Duane Reade, and MoMA PS1, all of which are within walking distance from 4545 Center Boulevard. 


About TF Cornerstone Inc. 
TF Cornerstone Inc is a family-owned and operated real estate company focused on the acquisition, development, construction and management of fine residential, commercial and retail properties in New York and Washington, D.C. Headquartered at 387 Park Avenue South, TF Cornerstone’s principals pride themselves on their personal involvement in all aspects of their business and portfolio, ensuring the highest level of quality. The company pioneered the transformation of Long Island City’s waterfront area into an amenity-rich thoroughfare and demonstrates a long-standing and vested interest in the neighborhood through its luxury developments and strong commitment to local organizations and events. The TFC property portfolio in Long Island City includes the fully-leased 4540, 4545, 4615 and 4720 Center Boulevard, in addition to 4610 Center Boulevard, which topped out in July 2013 and will be open for leasing this spring. TF Cornerstone also developed 4630 Center Boulevard, known as The View Condominiums. For more information, please visit